Digital Marketing

Our digital marketing team offers the most comprehensive display and SEM services in Toledo and Ann Arbor

Audience Extension

Audience Extension is the best “conversation extender,” because it reaches your customer’s exact target audience digitally on any device a consumer might use when consuming web content. When we say, “We can reach your exact target market anywhere and everywhere customers are consuming digital content,” we mean it.

  • Demographic Targeting:Target a specific age, income and/or gender when trying to reach your consumers.
  • Geographic Targeting: Target a user based on their location, available at zip, city, state, country and radius. Custom geo fencing also available.
  • IP Targeting: Target a user based their computer location.
  • Frequency Targeting: Control frequency, limiting or increasing the number of times your ad is viewed.
  • Behavioral Targeting: Target consumers based on their behavior and tracked interest online.
  • Content Targeting: Only interact with a user interested/viewing content relevant to the target consumer.
  • Day Parting: Control when a user is able to see your sales message.
  • Site Retargeting: Re-engaging potential consumer.
  • Search re-targeting: Search re-targeting pursues user audiences based on previous keyword searches conducted on search engines such as Google, Yahoo! and Bing. 
  • MicroProximity Targeting : Quality Targeting Equation based on User Location Data.

Search Engine Marketing

Own the search results with your target keywords and generate clicks to your site with our SEM services. Our team works to get the best cost per click through keyword analysis and constant campaign optimization.

  • Campaign Structure and Industry Best Practices
  • Competitor Analysis and Competitor Conquesting
  • Rigorous Keyword Analysis and Optimization
  • Professional Ad Development and Optimization
  • Bid and Budget Management Strategy
  • Campaign Optimization Strategy

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