Niche publishing is where we got our start over two decades ago. We have grown from publishing one parenting magazine, Toledo Parent News, to six publications in three different markets.
Toledo Area Parent News
Toledo Area Parent News’ 20-year presence in the Toledo area has established this publication as an essential resource for parents and grandparents, guiding them in their planning and purchasing decisions. Toledo Area Parent News is a trusted resource for information.
Toledo City Paper
Toledo City Paper’s every other week distribution provides advertisers with the perfect mix of frequency and longevity. The two-week shelf life of our publication’s event and music calendars means a high retention among our readers and more exposure for our advertisers.
Ann Arbor Family
Ann Arbor Family Press serves as southeast Michigan’s premier parenting resource. A valuable guide for parents, educators and child-care providers, each issue features timely articles on a variety of topics, as well as a monthly comprehensive calendar of family events.
Current Magazine
Current magazine is the definitive monthly source for Ann Arbor and Ypsilanti, with the most complete listings for film, art, music and food of any area publication. Our readers are dynamic, quirky, passionate, interested and involved — hardly a vanilla kind of crowd.
Findlay Area Living
Findlay Area Family is distributed through outlets in Hancock County that are frequented by the upscale parent population. Our comprehensive calendar and engaging content makes Findlay Family a must for any area parent or grandparent.
MLiving News
Mature Living provides engaging, informative content every month for readers ages 55 and older, including music, food and theater events, film listings, and housing information. Every month, readers are kept up-to-date on local happenings and health trends, enhancing their living experience in the Toledo region.
Audience Extension
Audience Extension is the best “conversation extender,” because it reaches your customer’s exact target audience digitally on any device a consumer might use when consuming web content. When we say, “We can reach your exact target market anywhere and everywhere customers are consuming digital content,” we mean it.
- Demographic Targeting:Target a specific age, income and/or gender when trying to reach your consumers.
- Geographic Targeting: Target a user based on their location, available at zip, city, state, country and radius. Custom geo fencing also available.
- IP Targeting: Target a user based their computer location.
- Frequency Targeting: Control frequency, limiting or increasing the number of times your ad is viewed.
- Behavioral Targeting: Target consumers based on their behavior and tracked interest online.
- Content Targeting: Only interact with a user interested/viewing content relevant to the target consumer.
- Day Parting: Control when a user is able to see your sales message.
- Site Retargeting: Re-engaging potential consumer.
- Search re-targeting: Search re-targeting pursues user audiences based on previous keyword searches conducted on search engines such as Google, Yahoo! and Bing.
- MicroProximity Targeting : Quality Targeting Equation based on User Location Data.
Search Engine Marketing
Own the search results with your target keywords and generate clicks to your site with our SEM services. Our team works to get the best cost per click through keyword analysis and constant campaign optimization.
- Campaign Structure and Industry Best Practices
- Competitor Analysis and Competitor Conquesting
- Rigorous Keyword Analysis and Optimization
- Professional Ad Development and Optimization
- Bid and Budget Management Strategy
- Campaign Optimization Strategy
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What We Do
Our Outlets
Parenting Publications
Parenting Publications
Essential resources for parents and grandparents
